Google Adwords numbers starting to max out

Google’s Q3 earnings report shows that clicks are at the lowest growth rate since 2010. Click volumes are up only 2% compared to Q2 2014. CPC’s all down across the board compared to Q2.

Bottom point : Google’s earnings and click volumes are not rising as in the past. The main cause is the competition in mobile search, especially Facebook.

Average cost per click is continuously falling for 12 quarters, a sign of decline in advertisers preferences.


Google Penguin 3.0 released October 18, 2014

Starting on friday night, October 17, 2014 , many signals lead to confirmation of Google starting to apply Penguin 3.0 , almost 1 year after Penguin 2.0 shocked a lot of website owners.

Twitter, Facebook and webmasters forums are on fire and there is an almost complete agreement, even without Google statements, that Penguin 3.0 is up. Probably the update will take a few weeks to settle in , that’s why there are webmasters reporting no changes.

More details to follow…