Google’s Q3 earnings report shows that clicks are at the lowest growth rate since 2010. Click volumes are up only 2% compared to Q2 2014. CPC’s all down across the board compared to Q2.
Bottom point : Google’s earnings and click volumes are not rising as in the past. The main cause is the competition in mobile search, especially Facebook.
Average cost per click is continuously falling for 12 quarters, a sign of decline in advertisers preferences.