People are flocking to dentists’ sites to find the information they’re looking for. This includes people who are already patients, but it’s particularly true for people who have never set foot in your office. Your site should answer all the important questions that you may assume people would call or ask (or just assume the answer to)-even if the information is clearly listed on Google. Extra info about Dentist websites London.
Must have features ? User-friendly, intuitive navigation. Your dental practice website needs to be easy-to-use, simple to navigate, and it should feature shortcuts to the important information your patients and prospective patients can find quickly.
Use call tracking and scoring. Every marketing initiative must have a call tracking number with call scoring and that includes your website. Most new patients will look you up online regardless of how they heard about your practice. You need to know how many people call as a result of visiting your website, if those calls are being answered promptly, and and how effective your team is at engaging callers and converting them into appointments.
Before you spend one penny building a website or revamping an existing one, decide what you want people to think of you when they get to your site. After deciding what impression you want people to have about you, create a visual representation of it, selecting fonts, features, and colors that will make your site match your vision.
If you need inspiration, look at other websites that project the same look and feel you want to project, or reach out to colleagues or designers for help. Your website needs to present a look, feel, and approach that’s consistent with all of your online and offline patient interactions.
Share images and patient testimonials
Another process to be mindful of is notifying your project manager on whether you have any specific images you want to use or patient testimonials to highlight on your homepage.
While stock images are great placeholders to use on the homepage, they should be used in a manner that is as relevant to your practice as possible. For instance, if the main banner image is a family portrait, think about the demographics of your patient base. Does the image you have chosen reflect this? On the other hand, if a natural landscape is to be the central focus, it should reflect the areas surrounding the practice and/or the areas familiar to your target audience.
Investing in our dental SEO services will pay for your website many times over. At design4dentists, our expert SEO team can identify your website’s potential and create a bespoke SEO plan to target the patients that require any specific treatment provided at your dental practice. Let us show you how you can generate a great ROI.
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